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Writing Better FB Posts

November 1, 2011

Strategies for More Effective Facebook Wall Posts

Nonprofit organizations and higher ed institutions can glean some useful tips from Buddy Media’s recent study on user engagement of retailer fan pages on Facebook. Thanks to their research, we now know:

  • Wednesday is the best day for organizations and companies to post.
  • Higher user engagement actually occurs overnight; posts between 8 PM and 7 AM get more user activity! (Who knew?)
  • Posting more frequently and regularly over time does pay off and build engagement, without annoying your fans (up to a point): Posting 1-2 times per day produces 40% more engagement (although more than that tends to alienate fans); and posting 2-4 times per week produces 71% higher user engagement.
  • And anyone who tends to be wordy, as I do – take note: Brief posts (80 characters or less) receive 66% higher engagement. Very brief posts (under 40 characters) generate even more! So, try to be more concise.
  • Ask questions to spark dialogue – “question” posts generate double the comments of non-questioning posts.

More tips for organizations here: Writing Effective Facebook Posts.

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