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Are You a Cyber Packrat?

October 22, 2010

I’ve been thinking a lot lately about the online equivalent of packrats…those of us who struggle to remove the extraneous and “take out the trash” every so often.

I’m not going to name names, but I know of a couple organizations that could really stand to clean out the cruft: ancient webpages with deprecated HTML tags, outdated information that misleads customers, duplication of content that should be consolidated, etc.

Do yourself (and your audience) a favor and take a few minutes every so often to streamline. The policy I recommend is: When in doubt, update it or remove it. Because on the Web, less is more. Ok, that’s the end of today’s rant!

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